10 Best SaaS Comparison Page Examples

The best SaaS companies don't ignore their competitors—they attack them head-on. A great comparison page controls the narrative and helps potential customers make a decision quickly.

We've curated 10 of the best examples from the industry to show you exactly how it's done.

1Duda vs Squarespace

Why it works: Duda targets a specific audience (agencies) that Squarespace often neglects. Their page is clean, direct, and uses a "Winner Badge" approach.

2ActiveCampaign vs MailChimp

Why it works: They focus heavily on value for money. They show that their "Plus" plan offers more features than Mailchimp's equivalent plan, for a lower price.

• Direct Price Comparison: They aren't afraid to show the numbers.
• G2 Reviews: They embed third-party reviews to back up their claims.

3BambooHR vs Namely

Why it works: They ditch the giant comparison table for storytelling. Instead of a grid of 50 features, they use simple text blocks to explain why BambooHR is the better choice for growing companies.

4Shopify vs WooCommerce

Why it works: Shopify attacks the "Hidden Costs" of WooCommerce. WooCommerce is free, but hosting, plugins, and maintenance aren't. Shopify visualizes the Total Cost of Ownership brilliantly.

5Webflow vs Squarespace

Why it works: Design. Webflow is a design tool, so their comparison page is stunning. They use a unique "Scale Bar" to show where each platform wins (e.g., Squarespace for "Ease of Use", Webflow for "Design Freedom").

6Asana vs Monday.com

Why it works: The "Q&A" format. Asana writes the page from the perspective of a customer asking questions. It feels less like a sales pitch and more like a helpful FAQ session.

7ZenDesk vs FreshDesk

Why it works: Comprehensive detail. This page is for the enterprise buyer who needs to check every box. It's long, detailed, and leaves no stone unturned.

8Klaviyo vs Mailchimp

Why it works: Migration focus. Klaviyo knows that moving email platforms is a pain. Their page focuses heavily on how easy it is to switch, removing the biggest barrier to entry.

9Monday.com (General)

Why it works: The "Hub" approach. Instead of just one page, Monday has a tabbed interface where you can quickly switch between competitors (Trello, Asana, Excel). It's a masterclass in SEO dominance.

10Unbounce (General)

Why it works: Social Proof. Unbounce leans heavily on testimonials that specifically mention switching from a competitor. "I used to use Leadpages, but I switched to Unbounce because..." is the most powerful copy you can write.